Mischief partners with leading consumer brands, breathing new life into their social campaigns. With a keen eye for trends and rapid execution, we craft engaging content that keeps audiences hooked and brand awareness soaring. From newsjacking to quick-turn storytelling, we ensure your brand stays ahead of the conversation.
As Sure's social feed grew, with content from influencers and agencies blending in, the brand needed a way to ensure that no matter where their content appeared, it was instantly recognizable. We developed a flexible set of guidelines that empowered external partners to create content aligned with Sure's core values and visuals, while still allowing each piece to maintain its own unique feel.
Speed and staying on top of trends were essential for much of the content, all while maintaining the brand's tone of voice. We developed a blend of animated and static posts, along with photoshoot art direction, ensuring a mix of fresh content that aligned with the brand. We also created content plans for 3-month and 12-month periods, keeping the feed dynamic and engaging throughout.