AugenCentrum
Eye Clinic
Based in Hamburg, this establishged eye clinic was ready for a fresh chapter under new ownership. With ambitious plans to expand across the city, the clinic needed a revitalized brand that would enhance recognition and attract a broader audience. We developed a modern, distinctive identity—refining the logo, refreshing the website, and crafting a cohesive brand presence that balances trust, innovation, and accessibility.
- Branding
- Website
- Marketing Material
Logo
The team aimed to incorporate the eye into the logo in a clever yet subtle way, ensuring it felt sophisticated rather than obvious. At the same time, they wanted a clean, unfussy logotype that conveyed professionalism and modernity. The result was a balanced design—minimal yet distinctive—that enhances brand recognition without feeling overly clinical.
Website
The website is built on WordPress, providing the flexibility to evolve alongside the clinic as they introduce new services and locations. This platform allows for quick updates, seamless expansion, and an intuitive booking system that modernizes the patient experience. With a sleek, user-friendly design, the site ensures effortless navigation while reinforcing the clinic’s refreshed brand identity.
