Blue Dot logo
Logo design
13th September 2011
Blue Dot is a digital social currency that records and rewards the great actions we do for others, with great stuff for free. It utilises popular culture to motivate & enable millions of consumers to participate in creating positive global change.
The logo takes it’s inspiration from the short film by Carl Sagan ‘Pale Blue Dot’. Which looks at the world from space and how significant this can make it seem, whereas the reality is quite different.
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