09th September 2020
AugenCentrum has changed its name prompting a rebrand that needed to represent its fresh professional values. The logo needed to include clear direction showing its locality as the local community and market is important to the brand but with a modern but approachable feel.
Situated in leafy Blankanese (West Hamburg) this luxury clinic of which influenced its simple but bold logo. It uses a combination of an icon and logotype that can be used together it separate depending on context.