The network for women whose personal and work life matter to them in equal measure. Founder, Kathleen Alder, comments “It seems to me that a strange thing happens when a woman starts to consider parenthood. Options start to narrow down into two camps: being an ambitious mother or privileging career over everything else. There is no obvious happy medium. We want to change this with our core aims: Start a conversation, challenge conventions, give relevant advice, get people together, change the status-quo.”
We were tasked with coming up with a design that encompasses the core aims and presents these in a professional and bold way. The site has a Content Management System that allows the client to quickly and easily manage all aspects of the website themselves.