The Nings


The Nings are a set of illustrated characters that Sane & Able’s Creative Director, Alan Long, created for his new born son. They are based on the gurgles and noises his son made as a baby with each one adding a unique and fun character associated to the sounds. It has been proven that babies can see high contrast bold shapes and images from very early stages. Therefore, to foster as much imagination as possible, Alan created a set of unique picture cards that were visually exciting and also could relate to sounds. The cards vary in style to allow for more depth and imagination from a child.

They originally started as illustrated cards and have now been developed into a website using the latest technology including touch gestures, svg images that scale perfectly on any device and responsive to work on mobile and tablets. This way, The Nings can be enjoyed by children anywhere and anytime.